Hello there and Start Monday With a Smile!
This website is sure to delight.
http://stuffwhitepeoplelike.com/
It is full of gems like “black music that is no longer considered cool by black people.”
This week’s WOM thought. Cool products make people talk. These extra long Converse boots are a novelty and the shoes attached are designed by Architects. As we discussed recently in a world of increased parity – it is often the ‘little extras’ that make so much difference and often they aren’t hard to do. Not all of us work in companies that will produce ‘one offs’ or stuff that is outside the ‘market norms’. So we have to find a way to put a twist on what we’ve got.
Here are some examples. There is a cafe in Kingsland New Zealand which is called ‘The Fridge’. It does ‘nice food’, has a ‘nice environment’ and reasonable service but what stands out is they let people write messages on lolly sticks and put them on the wall. People say ‘is that the ‘lolly stick cafe’? Here is another simple example. Carly is an ophthalmologist, when children come and do an eye test with her they leave with a print of a dinosaur on their hands. Why don’t opticians do that? The cost is $2 – it’s a little touch that will have kids talking all day.
And for next week an example that will blow your mind. A bank has instituted a buddy system. A buddy will come and help you out with anything – from shopping to DIY at no extra cost – they can be summoned by touching an application on your phone. Who says banks can’t innovate to create WOM.
And if they can, my dear reader, you have nowhere to hide and no excuses.
Live long and prosper
Jake and Cornelis
