The Village Square offers Meeting Tree: custom advice on the process of creating a self generating customer referral grapevine. Meeting Tree offers the following three areas of advice within this creation process:
Meeting Tree Explore
Meeting Tree Plan
Meeting Tree Implement
Meeting Tree Explore
Every organization can be scored on specific key factors that determine how quickly a successful Referral Network can be established. These are a mixture of “hard” factors (eg identifying Referrers) and “soft” factors (e.g. Organizational engagement and culture). These key factors need to be ticked off before we can go into the Planning phase of creating the Network. Our Meeting Tree Explore gives you the benefit of knowing exactly how you stack up in terms of delivering an efficient self generating Referral Network. At the end of this process you will get a TVS score that shows how far you are along the track to obtain a Referral network.
Meeting Tree Plan
The first step is to get practical and clear about the requirements of any Referral Network. What % of sales does it need to deliver? The second step is to outline the process to achieve a self generating Referral Network and ascertain which elements of the plan can be executed by TVS vs Client (with cost efficiency in mind).
At the end of the process you get a TVS Grapevine Process map which outlines how to realise the networks goals.
Meeting tree Implement
The implementation phase varies from client to client. Some clients require little more than the TVS playing facilitation/overseeing role while some clients require us to manage and implement most elements of the project. Irrespective we are keen to foster the benefits of developing the relevant skills in house.
At the end of the process you will have a self generating customer referral grapevine.
Here are some key questions you could be dealing with that can help establish your requirements:
- We need to find a more efficient way to engage with our customer, client or consumer base because our resources are stretched or reduced
- We are finding that our existing marketing mix is not as successful as it used to be in terms of hard (sales) and soft data (brand strength and perception)
- We want to reach new markets Internationally but we can’t set up an office/sales team/ there at this time
- We know that our market very quickly responds to consumer, client or customer’s word on the street. Movies are one such market
- We think we can’ t afford a marketing agency/partner supplier but we still need to promote our product
- Our organization sees itself as innovative, progressive and at the forefront of marketing practice
If your answer is yes to any one of these questions: get in touch with us for advice on direction. You will probably benefit from some exploratory Advice from TVS. Alternatively you may be best placed to come on our Wordvine Referral Marketing Course Level 1 “preparing the soil”
